We have prepared a number of case studies to demonstrate how we've helped our customers to communicate with their clients.
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Bradford Theatres wanted to use SMS marketing to help build a customer database of mobile numbers. In order to do this they set up a banner outside a large retail park situated along side a busy roundabout, gaining a lot of public attention. This encouraged customers to text in a "Keyword and Shortcode" service which helped them capture the data they required. Once they captured enough mobile numbers they were then comfortable in doing outbound messages to inform people of the latest shows.
Therefore, using the SMileS software was highly beneficial for Bradford Theatres as not only did it help them build a contact database but it has also helped them with their marketing activities.
Here is an example of the type of message they send out to customers "We've got an AMAZING array of comedy coming to Bradford Theatres. Click on the link for the full line up http://www.bradford-theatres.co.uk/amazing-comedy"
Carpets Direct approached us wanting to use texting as part of their marketing activities however they didn't have the facility of a computer, which would be essential in order for them to create an online SMileS account. In addition, they needed to create a database of numbers in order to use the SMileS software, they had the numbers but they were given to us on several pieces of paper.
It was with this in mind that we created the "Managed Service." From dealing with Carpets Direct we recognised that many of our customers appreciate the benefits of what SMileS and text messaging can do for their business, but they simply don't have enough time to manage their own campaigns or in this case the facilities. This is how the "Managed Service" came about as we realised that the friendly SMileS team could be on hand to help them out.
By using the "Managed Service" we could implement Carpets Direct SMS campaign on their behalf by setting up their account, creating them a database spreadsheet so they had a contact list to use and got the wording from them as to what they wanted their SMS campaign message to say. This process made it quick and easy to implement SMS marketing for Carpets Direct without them having to set it all up themselves and only took us about an hour to sort out but in turn made them a ROI £4000 worth of business.
"I wasn't convinced text messaging would work, but I spent £59 and got £4000 worth of business. Great SMileS return" Mike Oller - Carpets Direct.
Huddersfield Giants use our SMileS SMS software to keep in touch with their customers. It's a great way for them to keep in contact with their season ticket holders but through a cost effective and fast channel of communication.
The type of SMS texts the Giants would send out are messages offering various different discounts and promotions for up and coming games/matches. Their first campaign was so successful that they then started to contact the non season ticket holder side of their fan base, again offering various discount on adult and child ticket prices. Here is an example of a message that was sent "Cup Round 5 v Wolves - Sat 8th May k/o 2.30pm @ Galpharm Stadium £12 Adults £6 Conc. Junior Season Ticket holders free! Forward msg to fellow Giants fans!"
"The service from SMileS was first class and very supportive from start to finish. We look forward to working with them again in the 2010 season." James Brammer - Huddersfield Giants.
Recently the Giants have looked at using our "Keyword and Shortcode" service. They are currently building up to using this for the 2011 season for fans to vote for the man of the match and also to enter competitions at half time.
Total Fitness is one of the UK's leading leisure clubs with gyms across the North of England.